Ed's unique approach
He also recognizes that a spokesperson's effectiveness depends as much on nonverbal communication as on the literal meaning of the spoken word. How you say something - your tone of voice, inflection, facial expression, body movement - greatly affects your credibility and persuasiveness.
Consequently, Ed's media training and coaching sessions focus on:
- Creating the most powerful and appropriate speaking points.
- Developing the attitudes and mind sets that will result in the most effective nonverbal communication.
- Tips for answering challenging questions from even the most aggressive reporters.
customized media training
Program elements may include: - Simulated videotaped interviews.- Role-playing.- Discussion of relevant theory.- Analysis of any specific issues or concerns facing you or your organization.- Planning for a specific interview or news conference.- A free post-training consultation.
Sessions can be in-house, at an outside facility or online.