Media Training
"In the Spotlight," Ed Shiller's ground-breaking appoach to Media Training, will enable you to create powerful speaking points and articulate them with poise, confidence and credibility
in every media interview, even amid crisis and controversy.
Ed's unique approach
Ed regards every media interview as an opportunity for spokespersons to communicate with key stakeholders.
He also recognizes that a spokesperson's effectiveness depends as much on nonverbal communication as on the literal meaning of the spoken word. How you say something - your tone of voice, inflection, facial expression, body movement - greatly affects your credibility and persuasiveness.
Consequently, Ed's media training and coaching sessions focus on:
- Creating the most powerful and appropriate speaking points.
- Developing the attitudes and mind sets that will result in the most effective nonverbal communication.
- Tips for answering challenging questions from even the most aggressive reporters.
He also recognizes that a spokesperson's effectiveness depends as much on nonverbal communication as on the literal meaning of the spoken word. How you say something - your tone of voice, inflection, facial expression, body movement - greatly affects your credibility and persuasiveness.
Consequently, Ed's media training and coaching sessions focus on:
- Creating the most powerful and appropriate speaking points.
- Developing the attitudes and mind sets that will result in the most effective nonverbal communication.
- Tips for answering challenging questions from even the most aggressive reporters.
customized media training
Ed will tailor the training to your specific needs regarding:- Content - Format- Length - Number of participants.
Program elements may include: - Simulated videotaped interviews.- Role-playing.- Discussion of relevant theory.- Analysis of any specific issues or concerns facing you or your organization.- Planning for a specific interview or news conference.- A free post-training consultation.
Sessions can be in-house, at an outside facility or online.
Program elements may include: - Simulated videotaped interviews.- Role-playing.- Discussion of relevant theory.- Analysis of any specific issues or concerns facing you or your organization.- Planning for a specific interview or news conference.- A free post-training consultation.
Sessions can be in-house, at an outside facility or online.
WORKSHOP HANDOUTS
Each trainee will receive a Workshop Manual and a copy of Ed's latest book: In the Spotlight: The Essential Guide To Giving Great Media Interviews (Revised Edition).
